By: Lonwabo Mtyeku | Pictures: Sourced
Seen Here: Pieter Woodhatch, FNB eBucks Rewards CEO. Pick n Pay and First National Bank (FNB) have relaunched the popular Burger Friday promotion, allowing qualifying eBucks Rewards members to purchase a build-your-own burger bundle for just R50 every Friday until 26 June 2026. The partnership aims to provide South African households with affordable meal options while rewarding customer loyalty. Photo Credit: Supplied.
South Africans can once again look forward to an affordable end-of-week treat as Pick n Pay and First National Bank (FNB) have officially relaunched the popular Burger Friday promotion, giving shoppers access to a value-packed burger meal bundle for as little as R50.
The nationwide promotion runs every Friday from 6 March until 26 June 2026, offering one of the most affordable meal deals currently available in the country. Through the partnership between Pick n Pay and the bank’s loyalty programme, eBucks Rewards, qualifying customers can purchase the burger bundle at a heavily discounted price.
Affordable meals during tough economic times
The Burger Friday deal allows eligible FNB eBucks members to purchase a build-your-own burger bundle for R50, down from the regular price of R124, representing a 60% saving. Customers who are not FNB eBucks members but swipe their Smart Shopper loyalty card can still access the same bundle for R100.
The bundle includes the essential ingredients needed to make burgers at home:
- Four burger patties
- Four burger buns
- Two tomatoes
- 80g lettuce mix
- 100g Clover processed cheese
The items in the bundle are fixed and cannot be substituted.
According to Pieter Woodhatch, CEO of eBucks, the initiative is designed to help households stretch their budgets while still enjoying quality meals together.
“For many of our customers every rand has a purpose. Burger Friday is more than a meal deal — it’s about bringing family and friends together and creating simple, feel-good moments without putting pressure on the monthly budget,” Woodhatch said.
A weekly favourite returns
The promotion first gained national popularity in 2025, when customers discovered they could unlock significant savings by combining a Smart Shopper swipe with an FNB card payment. The campaign quickly grew into a weekly ritual for many households looking for affordable Friday meals.
Peter Arnold, Commercial Fresh Executive at Pick n Pay, said the overwhelming response from shoppers helped establish the promotion as a regular part of many families’ routines.
“Burger Friday quickly became a weekly favourite for customers. When we combine quality ingredients with great value, customers respond. For many families it has become part of their Friday routine,” Arnold said.
How the deal works
The R50 Burger Friday deal is available in-store only at Pick n Pay Supermarkets and Hypermarkets for qualifying FNB customers who:
- Hold an eligible FNB account
- Are registered members of eBucks Rewards
- Swipe their Smart Shopper card
- Pay using an FNB physical or virtual card
Customers can redeem one R50 deal per week.
Meanwhile, the R100 deal is available to all shoppers who swipe their Smart Shopper card and can also be ordered via the retailer’s rapid delivery platform, Pick n Pay asap!
Loyalty partnerships driving consumer value
The collaboration between Pick n Pay and FNB is being positioned as a model for modern loyalty partnerships that combine rewards, retail savings and personalised offers.
Woodhatch noted that the campaign demonstrates how loyalty programmes can deliver tangible benefits to customers while also strengthening brand partnerships.
As rising food prices continue to place pressure on South African households, the return of Burger Friday provides a simple but meaningful way for families to enjoy an affordable meal while making the most of loyalty rewards.
With the promotion running until late June, many shoppers are expected to once again make Burger Friday a regular fixture on their weekly menu.
