In a pioneering move that pairs cinematic grandeur with the liveliness of digital discourse, leading cinema exhibitor Ster-Kinekor is set to collaborate with The Rampedi Media Network in a significant shift towards experiential entertainment. Spearheaded by visionary content creator Thato Rampedi, this groundbreaking initiative promises to redefine audience engagement by seamlessly merging digital content creation with live entertainment.
Scheduled for Thursday, 17 July at 18:00, the event will unfold at Ster-Kinekor’s premium location, The Zone Rosebank. This unique occasion, dubbed “Seated with Lebo and Thato”, will not only showcase the rich tapestry of stories shared through podcasts but will bring them to life on a grand scale. Guests can expect a modern, red-carpet atmosphere as they prepare for a transformative night featuring recognised voices, including the dynamic hosts of @seatedwith, @_thoughtdigest, and @_asmajita in what is being billed as a one-night-only podcast takeover.
Lynne Wylie, Chief Marketing Officer of Ster-Kinekor, expressed her enthusiasm about the collaboration, stating: “Looking at ways to repurpose our cinema space for events other than showing top-rated films is very much on our radar. For this reason, we are very excited about this upcoming collaboration opportunity with House of Rampedi to host an interactive podcast recording with a live audience at one of our premier cinema complexes.” She further noted the ticket demand, hinting at future similar undertakings.
At the core of this innovative partnership is The Rampedi Media Network, a creative powerhouse envisioned by Thato Rampedi. Renowned for producing engaging content, Thato’s projects, including “Seated with Lebo and Thato” and “Thought Digest”, captivate audiences with authentic discussions about manhood, relationships, and the complexities of womanhood.
“The network’s ensemble, AsMajita – featuring Percy ASF, Gontse and Lebo – has become a testament to the power of creative collaboration,” Thato elaborated. “We consistently push boundaries in digital content creation, bringing fresh perspectives and authentic storytelling to our audience.” His remarks emphasise the impressive brand collaborations the network has secured with notable companies such as Woolies Beauty and Coca-Cola.
This exclusive live event promises to elevate the standard of entertainment within the cinema, providing spectators with a multi-dimensional experience—witnessing live recordings and unique interactions with favourite hosts, all enhanced by the state-of-the-art cinema environment. The audience can expect not only engaging discussions but also the exciting reveal of two groundbreaking podcast announcements
Thato Rampedi, alongside creative director Mbali, aims to deliver an immersive experience that will shape the landscape of live entertainment moving forward. As this partnership takes flight, it sets a promising precedent for how digital creativity can intertwine with theatrical presentations, inviting audiences to engage with content in unprecedented ways.
