Article: Lonwabo Mtyeku | GP News Media – Community Newsroom Pictures: Supplied
South Africa’s coffee culture is getting a bold refresh — and it all begins with a single pour. NESCAFÉ has officially launched its new Espresso Concentrate, a category-shifting innovation designed to bring café-quality iced coffee straight into the homes of everyday coffee lovers.
To introduce the product to consumers, NESCAFÉ hosted a vibrant three-day experiential activation at Rosebank Mall from 14–16 November, where shoppers sampled the new range, experimented with flavours and learned how to “hack” their iced coffee in minutes. The message was simple, playful and irresistible: Pour it. Mix it. Hack it!
A New Era of Coffee: Simple, Creative, Personal
The NESCAFÉ Espresso Concentrate is crafted from a rich Arabica blend and comes in two distinct variants:
- Sweet Vanilla – smooth, creamy, and subtly sweet
- Black – deep, bold and timeless
With just a splash of the concentrate, some milk and ice, anyone can create a perfect iced coffee in seconds. But the magic lies in customisation. Whether adding caramel, hazelnut, chocolate, honey, cinnamon or something completely unexpected, the new concentrate gives coffee lovers full creative control over their flavour journey.
This versatility makes it ideal for a new generation of consumers who love convenience, experimentation and premium taste — all without the cost or complexity of café culture. It’s equally appealing to seasoned coffee drinkers who see coffee as ritual, comfort and expression.
Creativity Meets Convenience
“NESCAFÉ Espresso Concentrate gives people the confidence to create café-quality iced coffee that reflects their taste and lifestyle,” says Elizabeth Gichangi, Head of Marketing for Coffee at Nestlé ESAR. “It’s about taking something familiar and making it feel new again — coffee that’s fresh, personal and effortless.”
The launch marks a significant moment for South Africa’s evolving coffee landscape. With global iced coffee trends rising and consumers craving easy, on-the-go refreshment options, NESCAFÉ’s new product speaks directly to modern habits and the desire for elevated at-home experiences.
A Fresh, Innovative Shift for Summer
NESCAFÉ is positioning the Espresso Concentrate as the ultimate summer companion — a quick, refreshing and customisable drink that empowers consumers to experiment with new recipes, flavours and moments of indulgence. From iced lattes to creative mixology-inspired blends, the possibilities are endless.
Already rolling out in leading retailers nationwide, the product is expected to become a seasonal staple, especially for younger consumers who embrace TikTok trends, flavour hacks and convenient luxury.
Share Your Coffee Hack
NESCAFÉ is encouraging South Africans to join the creativity movement by sharing their own iced-coffee “hacks” on social media with the hashtags #HackYourSummer and #MakeYourWorld across Instagram, TikTok and Facebook.
With this launch, NESCAFÉ is not just introducing a new product — it’s reshaping how South Africans experience coffee: fun, accessible, expressive and effortlessly premium.
