Article: Lonwabo Mtyeku – Community Newsroom Photo Credit: Supplied
Superga, the iconic Italian footwear brand with over a century of craftsmanship behind its signature 2750 silhouette, has officially stepped into a bold new era with the announcement of its collaboration with South African creative powerhouse Esther Mnguni — alongside the highly anticipated launch of its new flagship store in Sandton.
This dual milestone signals Superga’s deepening investment in South Africa’s fashion and cultural landscape, marrying global heritage with contemporary local artistry in a way that feels distinctly fresh, relevant and future-forward.
A PARTNERSHIP ROOTED IN AUTHENTICITY AND MODERN AFRICAN EXPRESSION
Esther Mnguni, known for her multidimensional creative vision spanning fashion, visual art and cultural storytelling, brings a striking new voice to Superga’s design universe. The collaboration combines her signature bold colour language, emotive illustration style and elevated street-couture sensibility with Superga’s classic canvas DNA.
The result is a limited-edition range that is both wearable and collectable — a convergence of Italian minimalism and South African creative depth.
“In Esther, we found a collaborator who resonates with our global ethos while bringing an unmistakable African perspective,” says the Superga South Africa team. “Her artistry is deeply intentional, beautifully modern, and grounded in identity. This collaboration honours that spirit.”
Mnguni’s designs fuse hand-drawn elements, symbolic motifs and layered narratives, transforming each Superga pair into a canvas that represents both self-expression and cultural pride. The collection is poised to appeal to fashion enthusiasts, art lovers and collectors alike.
THE NEW SANDTON STORE: A CONTEMPORARY HOME FOR AN ICONIC BRAND
The launch of the Superga Sandton store marks a strategic expansion into one of Africa’s most influential retail districts. Situated in the heart of Sandton City, the space has been meticulously conceptualised to deliver a clean, modern, gallery-like environment that celebrates the brand’s heritage while showcasing its evolving design direction.
Minimalist shelving, curated lighting and immersive product storytelling zones underscore Superga’s timeless aesthetic, while interactive installations — including a dedicated “Creative Collab Wall” — offer customers a dynamic way to engage with the brand’s evolving partnerships.
The store opening signifies Superga’s commitment not just to retail presence, but to cultural connection. It establishes Sandton as the flagship hub for the brand’s future collaborations, artist partnerships and limited-edition launches.
A LAUNCH EVENT CELEBRATING CREATIVITY, CULTURE AND COMMUNITY
The unveiling of both the collaboration and the flagship store was marked by a high-energy launch event attended by media, influencers, artists, stylists and industry leaders. Guests were treated to an exclusive first look at the Superga x Esther Mnguni collection, accompanied by live art demonstrations, curated soundscapes and personalised fittings.
The event reinforced the synergy between Superga’s timeless brand identity and Mnguni’s avant-garde creative language: classic, yet daring. Familiar, yet elevated. Heritage, in conversation with future.
A NEW CHAPTER FOR SUPERGA IN SOUTH AFRICA
The Superga x Esther Mnguni collaboration arrives at a pivotal time, as the brand actively cultivates deeper relationships with African creators — celebrating voices that shape contemporary style while appealing to a new generation of consumers.
The collection will be available exclusively at the Sandton store for a limited period before its nationwide rollout.
With a flagship that redefines experiential retail and a collaboration that places African creativity on a global pedestal, Superga’s latest chapter is nothing short of transformative.
The Italian classic has officially stepped into a bold, local future — and South Africa will be walking in it.
