Takealot integrates lightning-fast on-demand shopping via TakealotNOW on Mr D
Article: Lonwabo Mtyeku –Community Newsroom Photo Credit: Supplied
Cape Town, 1 December 2025 — Takealot, South Africa’s most-loved and most-used shopping app, has taken a major leap forward in convenience with the launch of its new pilot: TakealotNOW integrated directly into the Takealot App, powered by Mr D’s leading delivery technology.
The move brings a new level of speed and ease to online shopping, giving customers the ability to get everyday essentials and popular items delivered to their doorsteps in just minutes — without leaving the familiar Takealot experience they trust.
A Seamless “Get it Now” Experience
Customers browsing eligible products on the Takealot App will now notice a “Get it Now” badge — a clear indicator that the item can be delivered instantly through TakealotNOW, fulfilled via the Mr D app.
The pilot has launched in select areas across Cape Town, Johannesburg and Pretoria, with plans to expand based on customer demand and performance insights.
Takealot Chief Marketing Officer Karla Levick says the innovation reflects the brand’s deep understanding of South African shoppers:
“Takealot is not just South Africa’s #1 shopping app – together with Mr D, we’re building the ultimate e-commerce ecosystem that understands what makes South Africans happy. And nothing delivers happiness quite like getting what you need, when you need it most, all in minutes.”
Levick adds that the integration brings Takealot’s mission to life:
“We’ve always focused on making shopping simpler, faster, and happier for our customers, and this integration brings that promise to life in a meaningful way.”
Building on a Culture of Innovation
The launch builds on the remarkable success of TakealotMORE, the award-winning loyalty programme introduced in 2024.
For less than R4 a day, TakealotMORE members enjoy:
- Unlimited free delivery on Takealot, Mr D, and TakealotNOW
- Free grocery delivery from Pick n Pay at in-store prices
- Complimentary access to News24
- Exclusive rewards, perks, and added convenience
TakealotNOW pushes this value even further by offering instant access to essentials, lifestyle products, and more.
Marnus Engelbrecht, Head of TakealotNOW, says the team is thrilled to see the next evolution of on-demand retail:
“We pioneered on-demand delivery for general merchandise in South Africa back in 2023 with the launch of TakealotNOW, proving that South Africans want the same access to instant convenience.”
He adds:
“While this is an early stage of the rollout, we’re thrilled to deliver happiness faster and will continue to expand our capabilities over time.”
Shaping the Future of South African E-Commerce
This integration marks another step in Takealot’s journey to redefine online shopping in South Africa. As the country’s leading e-commerce ecosystem, the Takealot Group continues to push boundaries through:
- World-class technology
- Deep delivery infrastructure
- Customer-first innovation
- Strategic collaboration with Mr D
With TakealotNOW now inside the Takealot App, the group is poised to make life even easier for millions of South Africans — one delivery at a time.
The vision is clear: a faster, smarter, happier shopping experience, built for how South Africans live, shop, and move today.
