By: Lonwabo Mtyeku | Photo Credit: Supplied
Seen Here: Reboost Energy Drink has been announced as the Official Energy Drink partner of the 2026 Lerato Lamola Winter Games, reinforcing its commitment to grassroots football, youth development, and community empowerment in South Africa. Photo Credit: Supplied
JOHANNESBURG – South Africa’s fastest-growing energy drink brand, Reboost Energy Drink, has announced a landmark partnership with the Lerato Lamola Winter Games, becoming the tournament’s first-ever Official Energy Drink partner.
The partnership marks a significant milestone for both organisations and underscores Reboost Energy’s growing commitment to grassroots sport, community development, and youth empowerment across South Africa.
The 2026 Lerato Lamola Winter Games will take place from 06 to 27 June at the Lord Khanyile Community Hall Grounds in Tembisa, bringing together 32 of Ekurhuleni’s most exciting local football clubs in one of the region’s fastest-growing sporting competitions.
As part of the agreement, Reboost Energy Drink will play a key role in energising players, match officials, and thousands of supporters expected to attend the tournament throughout the month.
Beyond branding visibility, the partnership will introduce a range of interactive fan experiences, including stadium activations, competitions, and prize giveaways designed to enhance the spectator experience while strengthening community engagement.
In another exciting development, the Reboost Energy brand will feature on the kits of teams that progress to the tournament final, further cementing its association with emerging football talent and sporting excellence.
Speaking about the partnership, Reboost Energy Brand Manager Silungile Cebekhulu described the collaboration as a natural fit between two organisations committed to inspiring ambition and achievement.
“This partnership represents an exciting moment for Reboost Energy as we continue to grow our footprint in South African sport. The Lerato Lamola Winter Games have the power of showcasing the country’s future football stars, and we are proud to be part of a platform that inspires young players to push their limits and keep rising. These talented athletes and their journeys are something that truly resonates with our brand.”
The partnership aligns closely with Reboost Energy’s powerful brand philosophy, “Keep Rising,” which celebrates perseverance, resilience, and the relentless pursuit of success. These values are reflected not only in the athletes competing in the tournament but also in the communities that continue to support and nurture local football development.
Tournament Director Ridge Ndlovu welcomed the partnership, highlighting the shared vision between the tournament and the energy drink brand.
“It gives us great pleasure to welcome Reboost Energy Drink to the Lerato Lamola Winter Games. As a tournament that is deeply rooted in our community, partnering with a brand that is equally invested in our community gives us great pleasure, as it is a partnership of two brands that believe in uplifting and contributing to the people that they serve.”
The collaboration is also expected to provide economic benefits beyond the football field. By expanding its presence at community level, Reboost Energy aims to support local trade and boost visibility for township-based retailers and spaza shops, further strengthening its connection with the communities that have contributed to the brand’s rapid growth.
As the countdown to kick-off begins, excitement continues to build around a tournament that has established itself as an important platform for identifying and nurturing future football stars.
With community pride, sporting excellence, and youth development at its core, the 2026 Lerato Lamola Winter Games promises to deliver another memorable edition — now powered by a brand determined to help South Africa’s next generation of talent keep rising.
Tournament Details
Event: Lerato Lamola Winter Games 2026
Dates: 06 – 27 June 2026
Venue: Lord Khanyile Community Hall Grounds, Tembisa
Teams: 32 clubs from across Ekurhuleni
Official Energy Drink Partner: Reboost Energy Drink
