From Start Line to Driver’s Seat: Chery Raises the Stakes at Durban 10K

From Start Line to Driver’s Seat: Chery Raises the Stakes at Durban 10K

By: Lonwabo Mtyeku | Photo Credit: Supplied 

Seen Here: Chery at Absa RUN YOUR CITY DURBAN 10K Photo Credit: Anthony Grote

Durban, South Africa — The Absa RUN YOUR CITY DURBAN 10K is set to deliver more than just a world-class road running experience this winter, with one lucky participant walking—or rather driving—away with a brand-new vehicle courtesy of Chery South Africa.

Taking place on Sunday, 12 July 2026, the ninth edition of the Durban race introduces a high-impact incentive: a Chery vehicle valued at R279,900 will be awarded to a randomly selected finisher, adding a compelling dimension to one of the country’s most popular 10km events.

Rewarding Participation at Every Level

Open to both elite athletes and social runners, the Durban leg of the Absa RUN YOUR CITY Series continues to blur the lines between competitive sport and inclusive mass participation.

To qualify for the vehicle draw, runners simply need to:

  • Register and pay the entry fee
  • Collect their race number
  • Start and complete the 10km route on race day

This structure reinforces the event’s core philosophy: every participant has a chance to win, regardless of pace or position.

Seen Here: Absa RUN YOUR CITY DURBAN 10K Photo Credit: Cindy Choromansky

A Partnership Driving Value

Since joining the series as Vehicle Partner in 2022, Chery South Africa has already handed over 18 vehicles to participants across various race cities. The most recent winner was crowned at the Gqeberha leg in March, setting the tone for an exciting 2026 season.

Stillwater Sports Managing Director and Series Founder Michael Meyer says the partnership continues to elevate the race-day experience:

“One of the standout moments of the day will once again be the opportunity for one lucky participant to drive away in a brand-new Chery vehicle. Prizes of this nature not only elevate the event but also reflect our commitment to inspiring active lifestyles.”

Durban Takes Centre Stage

With its coastal route and vibrant atmosphere, Durban provides the perfect backdrop for a race that celebrates both performance and community spirit.

The race will:

  • Start: 08:00 at Masabalala Yengwa Avenue
  • Finish: Sunkist Lawns along the iconic Durban Promenade

The scenic course, combined with winter sunshine and ocean views, has cemented Durban’s reputation as one of the most enjoyable stops on the national running calendar.

Seen Here: Chery at Absa RUN YOUR CITY DURBAN 10K Photo Credit: Anthony Grote

Aligning Performance with Lifestyle

For Chery South Africa, the partnership is about more than brand visibility—it’s about aligning with a lifestyle defined by movement, energy, and accessibility.

CEO Tony Liu highlighted the synergy:

“Rewarding one lucky participant allows us to honour the commitment and passion of runners while embracing the energy of this remarkable city. Durban’s coastal lifestyle aligns strongly with the versatility of our vehicles.”

A Series That Keeps Growing

The Durban race forms part of a five-city national series that continues to attract thousands of runners annually:

  • Gqeberha 10K – 1 March 2026
  • Cape Town 10K – 10 May 2026
  • Durban 10K – 12 July 2026
  • Tshwane 10K – 23 August 2026
  • Joburg 10K – 24 September 2026

With each stop, the series strengthens its position as a premier road running platform, blending elite competition with mass participation and lifestyle-driven incentives.

More Than a Race

As anticipation builds for July, the Durban edition stands out as more than just a 10km run—it’s a celebration of achievement, accessibility, and community connection.

And for one runner, it will be a day that starts at the starting line and ends in the driver’s seat.

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