Article: Lonwabo Mtyeku – Community Newsroom Photo Credit: Tobias Ginsberg, Luigi Bennett, Devin Paisley
Cape Town, South Africa – In a landmark announcement for South African road running, Totalsports — the country’s largest sporting goods retail brand — has confirmed a five-year extension as Title Sponsor of the iconic Totalsports Two Oceans Marathon (TTOM). The renewed partnership cements Totalsports’ deep-rooted commitment to one of the world’s most celebrated running events and signals a bold new era for the marathon known globally as “the world’s most beautiful.”
The new agreement follows four highly successful years of collaboration, during which the event flourished in participation, production quality, commercial strength, and community impact.
A Resounding Vote of Confidence
Chris Goldschmidt, Chairperson of the Two Oceans Marathon NPC, calls the extension a pivotal moment in the event’s history.
“Totalsports’ decision to extend their Title Sponsorship for another five years is a powerful endorsement of the direction in which the Totalsports Two Oceans Marathon is heading,” says Goldschmidt. “This renewed commitment allows us to plan boldly, invest meaningfully, and continue growing an event that inspires thousands of runners each year. Their support strengthens every facet of the race — from elite competition to community upliftment.”
A Partnership Built Around Purpose
For the Totalsports Two Oceans Marathon team, the announcement represents more than sponsorship — it is a reaffirmation of a shared mission to elevate athlete experience and preserve the heritage of one of South Africa’s most treasured sporting institutions.
“This unprecedented five-year commitment demonstrates Totalsports’ belief in the event, the team, the runners, and the sport itself,” says Wade Bromfield, General Manager of the Totalsports Two Oceans Marathon. “Together, we aim to reset with purpose — honouring our heritage, learning from the past, innovating for the future, and delivering a world-class event. At the heart of everything we do is the runner, and this partnership enables us to create seamless, joyful, and unforgettable experiences at every touchpoint.”
Trail Running Takes Centre Stage
In a significant expansion of its investment, Totalsports will also become Title Sponsor of the Totalsports Two Oceans Marathon Trail Run for the first time in 2026. The move reflects the brand’s growing commitment to trail running — one of the fastest-growing categories in South African sport.
Jonathan Stein, Head of Totalsports, says the decision was natural.
“We are proud to renew our Title Sponsorship of the Two Oceans Marathon for another five years. This event holds a special place in our hearts,” says Stein. “We are equally excited to take on the Title Sponsorship of the Trail Run. The spirit of adventure, community and love for the sport mirrors exactly what Totalsports stands for. Together, we will continue to support runners across all distances and deliver exceptional experiences that celebrate South Africa’s running legacy.”
Beyond Race Day: A Catalyst for National Pride and Opportunity
The Totalsports Two Oceans Marathon is more than a race — it is a cultural anchor, a tourism driver, and an economic enabler. Its world-renowned route showcases Cape Town’s natural splendour to a global audience while uplifting businesses and communities well beyond race weekend.
“This event continues to present Cape Town and South Africa proudly on the global stage,” adds Bromfield. “Totalsports’ continued partnership reinforces the strength of our shared vision. The next five years promise growth, innovation and a renewed commitment to impact.”
What’s New for 2026
The 2026 edition will introduce exciting enhancements to elevate runner value:
- Exclusive event-specific T-shirts for all Ultra Marathon, Half Marathon and Trail Run entrants
- Limited-edition TTOM Versus Quarter Socks included with every entry
- Additional experience-focused innovations set to be announced in the coming months
Event Dates: Totalsports Two Oceans Marathon — April 2026
- Friday, 10 April: Totalsports Two Oceans Marathon Trail Run
- Saturday, 11 April: Totalsports Two Oceans Ultra Marathon
- Sunday, 12 April: Totalsports Two Oceans Half Marathon
About the Totalsports Two Oceans Marathon
Widely hailed as the world’s most beautiful marathon, the Totalsports Two Oceans Marathon attracts tens of thousands of runners from around the globe. Its flagship 56km Ultra Marathon and the 21km Half Marathon are renowned for their challenging routes, breathtaking scenery, and electrifying atmosphere.
A Partnership Built on Legacy, Vision, and Community
Together, the Totalsports brand, the Two Oceans Marathon NPC, and Stillwater Sports — the event’s staging and commercial partner — continue to shape an event that not only honours decades of tradition but also grows its impact for the next generation of runners.
With this renewed five-year partnership, the Totalsports Two Oceans Marathon stands poised to reach new heights, strengthen its global presence, and deepen its legacy as one of the world’s truly great running experiences.
