The 2nd edition of the annual Highway 24, Embassies Business Fair and Conference is set to unfold on 8 & 9 September 2025, at the newly chosen CSIR International Convention Centre in Pretoria, South Africa. This landmark event comes just ahead of Africa’s first-ever G20 Summit and will focus on “Direct Business Exchange amongst Embassies: Meet Suppliers, Manufacturers and Distributors.”
This year’s theme highlights the urgent need for proactive engagement in the global business landscape, aiming to enhance the understanding of the Future Global Economic Impact while aligning with the G20’s mandate. With over 50 embassies from both African and international regions in attendance, the conference promises to be the epitome of collaboration and innovation.
The Business Fair serves as a crucial nexus for suppliers and manufacturers of all sizes—small, medium, and large—looking to connect with distributors that have a global outreach. Participants will be provided a platform for bulk product sales, showcasing diverse offerings in a multi-dimensional setup designed to facilitate and enhance the African Free Trade Agreement amongst embassies.
Highlighting the significance of the event, organisers have aimed to advance the G20 vision by fostering collaboration among G20 member countries, regional organisations, and the private sector, ultimately striving for inclusive growth and sustainable development.
As an open hub for business exchanges, the conference allows for invaluable networking opportunities with decision-makers, industry pioneers, and trade delegates. Attendees can expect pivotal discussions around challenges and resolutions related to fair business practices, delivered through insightful speeches by leading figures in international trade.
Exhibition bookings for the fair are currently open, and registration is welcome for delegates, buyers, investors, funders, and embassy representatives eager to showcase their products and services. This is not just a meeting; it is a gathering poised to unlock a plethora of business possibilities and lay down the foundations for future partnerships.
Picture: Supplied
